you really want to like it because you are going to live with it for quite a while! And as you know, everyone has a different style they prefer, including old school, traditional, and new school to name a few.

When the owner of a one-person company is selecting or developing a new company or product name, that alone is no easy task. But what happens when there are multiple people involved in the naming? How do you reconcile a name that EVERYONE likes? This is tougher task for sure. We have found that the keys to a successful naming project whether there is one or many decision makers, is first making sure that we identify and understand the individual criteria of each decision-maker on the team. Once you know what is important to each person, and what they would like to be reflected in the name, it is a good idea to aggregate this list of criteria and put it in front of the entire team. At this point, you can review this broader input together, determine what is most relevant, and then agree on a shortlist from which to begin working, or generating names. This would include identifying whether the preferred “style” of name is one that is more descriptive, or one that is more “open vessel”.

With everyone now on the same page, so to speak, it will be a much more productive and expedient approach to developing a name that will satisfy the whole team’s naming requirements. Happy naming!