More and more, our clients are wanting interactivity on their websites, wanting to engage the visitor and spice up their homepages. But when is too much movement on a page too much? Flash is definitely a great tool to help bring a page to life, drive attention and your eye to a block of copy, or help tell a story through imagery or illustration. While flash has this sexy side, be cautioned, it has a dark side too…. Using flash in more than one area of a website homepage “can” result in an experience of busy and clutter, pulling your eye from one area of the page to another NOT through the intended information hierarchy, or flow of content that the site visitor should pay attention to in a particular order. Not to mention that flash is a long-standing nemesis of SEO, and copy that is integrated in flash is challenged by being picked up by search engines. So, our philosophy is to use flash wisely, “try” not to use it in too many places but if you must have animation in more than one spot on the homepage, be careful with the run times, and make sure you have additional copy on the homepage to be picked up by search engines if SEO is part of your game plan. As a side note, you might want to turn to our friend “java” for interactivity!