Though less and less often, we are  asked by venture capitalists in our network if we find it difficult working with companies overseas due to time differences,  language barriers, or simply, less “in-person” contact.  While this is a great question for sure, our answer to this question would be “NO”.  While we always prefer to meet our clients in person and to develop a more personal relationship, we do not always have that luxury.  We work with companies all over the world, and our process is therefore geared to make this experience as personal, attentive and effective as possible.

A good example of a project and process that addresses this question is our recent work with a company in India called Intellecap. Storyhat was engaged to redesign the website for Intellecap, as their existing incarnation did not clearly convey their innovative solutions, nor represent the company in a compelling and informative manner.

Though Storyhat is based in the Bay Area and Intellecap in India, we were easily able to understand the many challenges the company had with their current website, help them rethink both the manner by which they are addressing their target audiences through content and imagery, refine their navigation to make it more intuitive, and identify and present solutions to set their site apart from their competitors with more interactivity and robust visual impact.  Our flexibility in meeting times provided a convenience for our client to select the time to have our online design reviews (posted on our extranet) via conference calls.  Our commitment to working with only 2-3 companies at a time insured that we would be able to provide them with the time and attention their project required to meet their extremely tight timeline.

While on the other side of the world, with our unique process, and exceeding our client’s expectations, we were able to easily translate the client’s needs into a successful new website interface!  Working with companies worldwide….NOT a problem!

We would like to direct your attention to our latest company renaming and rebranding.  Netbooks is now :  WorkingPoint  http://www.workingpoint.com

If you are a small business owner, WorkingPoint is a really great, robust and “free” solution to manage all of your bookkeeping and invoicing, with an amazing community and support.  The name was developed to reflect the point at which a business owner can manage all of his/her accounts in one spot.  The logo was developed to illustrate this story!