triplepoint  (corporate website design & programming and ppt template)

situation
sajal srivastava, the chief operating officer and co-founder of triplepoint capital, approached storyhat about a project that included the redesign and programming of their corporate website and extension of the design to a new ppt template.

challenge
their current website had been designed several years prior and look and feel was relatively dated. There were challenges with the navigation and usability of the site, and admittedly, the site needed a complete overhaul.

Strategy:

website Design
working with sajal and his team, we identified the goals of this new website interface which included developing a fresh, unique palette, illustrating an elegant and engaging manner of presenting and highlighting their unique service offerings on the homepage, showcasing their impressive client list and tantalizing potential clients to dig in and learn more about their unique and skilled team members. We were also engaged to execute a custom photoshoot for the management team as well as some additional photos for the site. After presenting several distinctly different approaches for the design of the homepage, we collected feedback in that review, iterated quickly and presented the refinements until the design of the website was finalized.

Programming
we programmed the new website using Joomla. the final design templates were delivered to our programmer, were coded up and the final content was delivered to our team to integrate.  This was followed by client reviews, copy edits and signoff. additional deliverables included a new ppt template based on the new website look and feel. 

lumetric (company name and branding system)

Situation
cheryl diuguid, the new ceo of hid labs engaged storyhat to rename and rebrand their company, which develops new technologies in the high definition lighting sector.

Challenge
the name "hid labs" in their opinion, represented "old" technology. they felt the name was neither reflective of the innovative technologies nor did it illustrate their unique play in the energy sector where their product emitted more light, using less energy.

Strategy:

Naming
after reviewing our client worksheets, storyhat was able to identify the key elements that needed to be reflected in the new company name. the name needed to give the sense of energy and energy saving, control, lighting, smart and innovative. storyhat began developing and presenting names that ranged from descriptive to more open vessel. after a few naming reviews, we identified 4 name candidates to which they had a positive reaction, that met their criteria, and around which we believed we could tell a compelling story. as the trademark results came back, the team had the luxury to make a decision between 3 of the name candidates.

Branding
once "Lumetric" was selected as their new name, the client's attorneys began the trademark filing process, and storyhat began to develop the logo designs. as is our process, we presented several design options for the corporate identity, illustrating a range of concepts, palettes and fonts, followed by refinement and iteration. we iterated rapidly until we had developed a logo that represented the company, and further enhanced the story they would now tell. Lumetric - more light. less energy.

criteo (corporate website design & programming, graphics)

Situation
criteo engaged with storyhat to redesign and program of their corporate website, which included developing a flash animation and custom criteo-branded graphics in the form of charts, graphis and illustration.

Challenge
criteo is a worldwide company with offices in 8 countries. when we met with them, they were well established in europe, and poised to make their grand entrance in the US market. they needed a website that better represented this shift, with branding that would have a stronger impact as a first impression.

Strategy:

Website Design
we identified the goals of this new website interface which included developing an interface with a brief animation that succinctly described their offering, addressed their target audiences that would incite their visitors to learn more, and captured key information from interested parties through their various forms. the website needed to be translated in multiple languages, and the information on the tertiary pages needed to be clean and well-organized, and further extend the newly developed branding.

Programming
we programmed the new website using joomla, and the multi-language sites in joomfish, to make sure that the platform was consistent across databases and easy to update. Importantly each language site needed the flexibility on the homepage to highlight information germane to that country’s customer base. once the new design templates were completed and the flash and charts and graphs design, our programmer coded the site. this was followed by client reviews and signoff.

MobileIron  (Corporate Website Design & Programming)

Situation
Ojas Rege, the Vice President of Products for MobileIron engaged storyhat for the redesign and programming of their corporate website.

Challenge
Their existing design was more of a stealth website while they were getting poised to launch with their innovative solution which brings simplicity to the chaos of smartphones in the enterprise.  Storyhat was challenged to design and develop a sleek interface and clear calls to action, so that site visitors could understand immediately what the company does.

Strategy:

Website Design
We quickly identified the goals for the website, reviewed the company’s evolved message and got a good sense of the style of website the client envisioned.  We had already developed their corporate identity in a prior project and we knew that we wanted to inject it with the same dynamic quality that the new interface would have. Storyhat presented the various design options, followed by review, iteration and refinement until the final design for the new website emerged.  When completed, the homepage clearly conveyed innovative quality of their product, addressed the cost-effectiveness of their solution and reduction of time required to manage smartphones in the enterprise.

Programming
Once the design had been finalized, and the new website copy had been delivered to us, the artwork was delivered to our programmer, who then coded the website.  This was followed by both storyhat and client reviews, copy edits and signoff.  At this point, after finalizing some collateral deliverables, our project had been completed and signed off upon by our client Ojas Rege, and the site was launched soon after.

Untangle (Company Name and Branding System)

Situation
Bob Walters, the CEO of a company called Metavize approached storyhat with a challenge of renaming and rebranding their company including corporate identity and collateral package. 

Challenge
The name Metavize at this stage in the game was too generic for both their company and innovative technology, it was not reflective of their evolving story, and it definitely did not have the cache they felt their brand should have in their industry and business sector.  They had a timeline of 2 months to finalize several deliverables.

Strategy:

Naming
After reviewing our client worksheet which elicited their individual criteria regarding the elements they felt were important to be reflected in the name and other key elements that would drive the different directions we would investigate, we began to generate names for the client.  Criteria for the naming included: Networking, Simplify, Control, Always Working, Friendly, Reliable, Ease of Use, .com url, Descriptive or Semi-descriptive name. The business statement at the time was: NewCo simplifies networks for small businesses. After top two names were cleared with intellectual property counsel, the results and findings came back, the decision was clear to move forward with the name Untangle.  As an aside, as is common, it was the very FIRST name presented to the client.

Branding
The branding portion of the project followed a similar process of interview, design, review and refine.  At this point, our project and contracted deliverables had been completed and signed off upon by our satisfied client, Bob Walters,who blogged about the process and our involvement on the following post: http://www.untangle.com/blog/?p=23

WorkingPoint (Company Name, Corporate Identity, Business Systems)

Situation
Tate Holt, the CEO of a company called NetBooks, Inc., approached storyhat about a project that included the renaming and rebranding their company. 

Challenge
The original company name was a perfect blend of “internet” and “bookkeeping”, but the connotation of the term “netbooks” shifted when major computer hardware manufacturers created a new category of inexpensive laptops in late 2008.  The team had a desire to complete deliverables in a relatively short timeline.

Strategy:

Naming
After reviewing our client worksheet, which elicited their individual criteria regarding the elements they felt were important to be reflected in the name – and other key elements that would drive the different directions we would investigate – we began to generate names for the client.  Criteria for the naming included: Single point of access, Success, Visibility, Hub, Connect, .com url, a Descriptive name. The business statement at the time was:  NewCo provides the environment for business owners to successfully establish, manage and grow their businesses with community, content and systems that enable business owners to succeed.  Once cleared by the team’s intellectual property counsel, the decision to move forward with the name WorkingPoint was an easy one. 

Branding
The branding portion of the project followed a similar process of interview, design, reviews, and refine for the corporate identity, business system, and brainstorming on website graphic concepts.

Intellecap (Corporate Website Redesign)

Situation
Neha Mundhra of Intellecap, a business services firm, focused on the social-change (development) sector, located in Mumbai (India), approached storyhat for the redesign of their existing corporate website.

Challenge
The current Intellecap website did not reflect the company’s innovative solutions, business services network and unique approach towards development. They wanted their website to highlight their full-service capability, and the value proposition for each service group. They also wanted the tone and imagery to reflect the brand ethos: ShapingOutcomes for effective social enterprise. They had a timeline of 3 weeks to finalize the design of the website, after which, their team in India would implement their own custom CMS.

Strategy
As is our process, we thoroughly researched their competitors and elicited the preferences and sensibilities of the decision-making team. This was followed by a short design period, review and rapid iteration on the first hand feedback, followed by final refinements to the favored design. At this point, we built out the layered Photoshop files and coded the CSS and delivered them to the client in time for their team to program the site.